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A Comunicação Organizacional e os Recursos Humanos

Resistance to change is rational - to the resisters

Resistance to change is rational - to the resisters

"The April 2009 McKinsey Quarterly has an article that got my blood boiling by just reading the title, The irrational side of change management. Fortunately, the article by Carolyn Aiken and Scott Keller isn't quite so inflammatory once you actually read it. ( Full text currently available at Scribd)

Most change programs fail, but the odds of success can be greatly improved by taking into account these counterintuitive insights about how employees interpret their environment and choose to act.(...)" [Photo: "Spare Change Pancakes" by Jeff Cushner.] in Knowledge Jolt with Jack

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